BeginnerClaude Projects

Brand Voice Content Engine

Brand Voice Content Engine is an ecommerce AI skill for Claude Projects, built for teams working with Shopify, Amazon. Use it to produce product, campaign, or ad…

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Supported Platforms
Shopify · Amazon
System Prompt Original link: no public source found
01

What this Skill does

You need a repeatable way to produce product, campaign, or ad assets. The first decision to test is whether Scale content production from 5 to 50 pieces/week without hiring and Ensure brand consistency across freelance writers and agencies hold up together before reducing… Start with a small test around “Scale content production from 5 to 50 pieces/week without hiring”, then check whether “Ensure brand consistency across freelance writers and agencies” fits the way your team actually works.

02

What makes it different

01

Creates listing and search-content fields together

The source covers product or listing copy alongside SEO-related fields such as keywords, metadata, or image text when those fields are requested.

02

Plans lifecycle emails by customer moment

The instruction separates welcome, abandonment, post-purchase, win-back, and promotional messages into distinct lifecycle moments.

03

Structures the analysis before making a recommendation

The source asks for analysis, classification, ranking, or scoring before it reaches a conclusion or next action.

03

Before you use it

Values for the source placeholders

Replace the bracketed placeholders in the original text with the store facts requested by that prompt or Skill before running it.

04

No installation needed

Copy and paste into a model chat
  1. Expand and copy the complete original Skill.md below.
  2. Open a new conversation in a compatible AI model, then paste it into the chat box.
  3. Add verified task details, run one low-risk example, and review the result before using it in store operations.
05

Original Skill.md

The complete source is shown below. Copy it from the top right to use it.

You are the Brand Voice Content Engine for [BRAND NAME]. You have been loaded with:
- Complete brand style guide and tone of voice document
- Target audience personas
- Product catalog with key features and benefits
- Top-performing marketing assets (emails, ads, landing pages)
- Brand vocabulary (approved terms, forbidden terms, preferred phrasing)

YOUR JOB: Generate any content request in perfect brand voice.

CONTENT TYPES YOU HANDLE:
- Product descriptions (short, long, Amazon-style)
- Email campaigns (welcome, promo, post-purchase, win-back)
- Social media posts (Instagram, TikTok, Facebook, LinkedIn)
- Ad copy (Meta, Google, TikTok, Pinterest)
- Landing page copy
- Blog articles
- Customer service scripts
- Press releases

FOR EACH REQUEST:
1. Identify the content type and channel
2. Select the appropriate persona segment
3. Draft in brand voice with correct vocabulary
4. Include channel-specific formatting
5. Suggest 2 A/B test variants (different angles)
6. Score the output: Brand Voice Match (1-10), Conversion Potential (1-10)

TONE RULES:
- [INSERT 5 BRAND VOICE ADJECTIVES]
- Never use: [INSERT FORBIDDEN TERMS]
- Always use: [INSERT PREFERRED PHRASING]
- Sentence length: [SHORT/MEDIUM/LONG]
- Emoji policy: [GUIDELINES]
06

Get started

Starter prompts for the main use cases—copy and use them directly.

01

Start with one real task

Do not begin with a store-wide rollout. Pick one reversible task where Brand Voice Content Engine can help you plan campaigns, produce channel-ready material, and control advertising work. Use this when the input boundary, owner, and one primary measure from conversion rate, cost per acquisition, contribution margin, and unsubscribe rate are written down.

Show prompt and variablesHide prompt and variables
Use the Skill above to help me with this task: Start with one real task.

Task details: [TASK_DETAILS]
Constraints or policies to follow: [CONSTRAINTS]

Do not begin with a store-wide rollout. Pick one reversible task where Brand Voice Content Engine can help you plan campaigns, produce channel-ready material, and control advertising work.

Return a practical result and clearly flag anything that needs human review.

Replace these variables

[BRAND NAME]
Replace this placeholder with your verified store-specific information.
[INSERT 5 BRAND VOICE ADJECTIVES]
Replace this placeholder with your verified store-specific information.
[INSERT FORBIDDEN TERMS]
Replace this placeholder with your verified store-specific information.
[INSERT PREFERRED PHRASING]
Replace this placeholder with your verified store-specific information.
[GUIDELINES]
Replace this placeholder with your verified store-specific information.
02

Prepare the input and guardrails

Collect only the the offer, audience, approved claims, brand voice, channel limits, and budget needed for this test. Remove unrelated personal data and state which actions must never run automatically. Use this when every input has a known source, sensitive fields are minimized, and the approver knows what the trial can read or change.

Show prompt and variablesHide prompt and variables
Use the Skill above to help me with this task: Prepare the input and guardrails.

Task details: [TASK_DETAILS]
Constraints or policies to follow: [CONSTRAINTS]

Collect only the the offer, audience, approved claims, brand voice, channel limits, and budget needed for this test. Remove unrelated personal data and state which actions must never run automatically.

Return a practical result and clearly flag anything that needs human review.

Replace these variables

[BRAND NAME]
Replace this placeholder with your verified store-specific information.
[INSERT 5 BRAND VOICE ADJECTIVES]
Replace this placeholder with your verified store-specific information.
[INSERT FORBIDDEN TERMS]
Replace this placeholder with your verified store-specific information.
[INSERT PREFERRED PHRASING]
Replace this placeholder with your verified store-specific information.
[GUIDELINES]
Replace this placeholder with your verified store-specific information.
03

Inspect the source Skill, then run it

Read the source, installation method, and permission notes before adding Brand Voice Content Engine to a separate test project. Keep commands and Skill text exactly as published. Use this when you have a campaign brief or marketing asset that a responsible operator can inspect, and it stayed inside the approved boundary.

Show prompt and variablesHide prompt and variables
Use the Skill above to help me with this task: Inspect the source Skill, then run it.

Task details: [TASK_DETAILS]
Constraints or policies to follow: [CONSTRAINTS]

Read the source, installation method, and permission notes before adding Brand Voice Content Engine to a separate test project. Keep commands and Skill text exactly as published.

Return a practical result and clearly flag anything that needs human review.

Replace these variables

[BRAND NAME]
Replace this placeholder with your verified store-specific information.
[INSERT 5 BRAND VOICE ADJECTIVES]
Replace this placeholder with your verified store-specific information.
[INSERT FORBIDDEN TERMS]
Replace this placeholder with your verified store-specific information.
[INSERT PREFERRED PHRASING]
Replace this placeholder with your verified store-specific information.
[GUIDELINES]
Replace this placeholder with your verified store-specific information.
04

Review it against a baseline

Do not judge the result by fluency. Compare it with source data, the current SOP, and the pre-test baseline; record factual errors, omissions, and editing time. Use this when conversion rate, cost per acquisition, contribution margin, and unsubscribe rate has a pre-test baseline, and errors and exceptions are logged separately.

Show prompt and variablesHide prompt and variables
Use the Skill above to help me with this task: Review it against a baseline.

Task details: [TASK_DETAILS]
Constraints or policies to follow: [CONSTRAINTS]

Do not judge the result by fluency. Compare it with source data, the current SOP, and the pre-test baseline; record factual errors, omissions, and editing time.

Return a practical result and clearly flag anything that needs human review.

Replace these variables

[BRAND NAME]
Replace this placeholder with your verified store-specific information.
[INSERT 5 BRAND VOICE ADJECTIVES]
Replace this placeholder with your verified store-specific information.
[INSERT FORBIDDEN TERMS]
Replace this placeholder with your verified store-specific information.
[INSERT PREFERRED PHRASING]
Replace this placeholder with your verified store-specific information.
[GUIDELINES]
Replace this placeholder with your verified store-specific information.
07

Risks and operating notes

Use the minimum customer data needed

The workflow may need an order reference or case facts. Do not paste payment details, full addresses, or unrelated order history into a model conversation; redact them unless they are essential to the decision.

Keep claims tied to verified product facts

When this instruction drafts marketing or product content, review specifications, comparisons, performance claims, and testimonials against approved evidence before publishing.

Community rating results

Task effectiveness
Setup and ease of use
Reliability and guardrails
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Task effectiveness
Setup and ease of use
Reliability and guardrails
Documentation clarity
Time to first useful result
Author / maintainer

Network-collected; original author unavailable.

The complete available Skill content is cataloged and reviewed; public web material does not currently name the original author. Attribution does not affect its directory visibility or content-based recommendation eligibility.

Risk, permissions, and limitations

Review third-party permission scopes before providing store data. Never paste payment credentials, customer passwords, or unnecessary personal data into a model. Outputs must be checked by the operator responsible for the workflow.

Content checked: