Cometly marketing attribution
Cometly is a marketing-attribution platform for ecommerce teams that need to connect advertising activity with store events and use those measurements to guide budget decisions. It is purpose-built around attribution operations and ad-spend decisions rather than only collecting dashboard metrics.
Cometly is a marketing-attribution platform for ecommerce teams that need to connect advertising activity with store events and use those measurements to guide budget decisions. It is purpose-built around attribution operations and ad-spend decisions rather than only collecting dashboard metrics.
Cometly is a marketing-attribution platform for ecommerce teams that need to connect advertising activity with store events and use those measurements to guide budget decisions.
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- Supported Platforms
- Shopify
Buying view: It is purpose-built around attribution operations and ad-spend decisions rather than only collecting dashboard metrics. Attribution quality depends on correct pixel, CRM, and ad-platform setup; its own pricing page says it does not offer a free trial because setup is required for useful results.
Cometly attribution features and workflows
Cometly brings marketing touches and conversion records into a shared attribution view. Growth teams can examine revenue journeys, send configured conversion signals back to ad platforms and use that evidence in supported ad controls or audience work.
Connecting marketing activity with revenue
Advertising teams need to connect store revenue with ad, CRM, and campaign signals before they can use attribution to make spend decisions.
How Cometly attribution and conversion sync work
The team connects advertising and conversion sources, then compares journeys under a chosen attribution model. It can send configured conversion signals to ad platforms and apply supported campaign controls; Google campaign edits remain in Google Ads.
Marketers compare conversions using a selected attribution model and window, then inspect the campaign evidence in AI Ads Manager. They can apply supported pause or budget changes and review later performance. Google campaign changes are made in Google Ads; a recommendation alone does not change an ad.
Different models are alternative ways to allocate credit for the same conversions. The report is not an automatic instruction to change ad budgets, and observed attribution does not guarantee that a channel caused every credited sale.
The operator authorizes the advertising destinations, chooses conversion events and maps the required fields in Cometly. Server-side event handling enriches the available data and uses event IDs for deduplication before delivery to the selected destinations. The ad platforms receive the configured signals independently of a human reviewing each attribution report.
This is a configured data-delivery route, not an automatic budget update. Authorization, event selection and mapping determine what is sent; connecting Cometly does not imply that every store event is shared with every advertising platform.
Cometly attribution and advertising features
The Cometly capabilities below cover Shopify attribution, advertising measurement, CRM and ad connections, and related tasks.
Shopify attribution
Cometly connects supported conversion events with the marketing touches that preceded them. For a connected Shopify setup, marketers can inspect the order’s journey and compare attribution views before deciding which campaigns to adjust.
Advertising measurement
Marketers select a reporting window and attribution model to compare channel and campaign revenue. Account journeys and dashboards show the underlying path, while Agent lets the team ask questions about the connected data.
CRM and ad connections
Conversion API sends configured conversion signals to supported ad destinations, with event mapping and deduplication. CRM and warehouse sync move the supported attribution records into connected business systems; they do not place purchase orders or control fulfillment.
Onboarding
Onboarding support for configuring an attribution stack. The onboarding work establishes the data sources and conversion events the attribution view will rely on.
AI Ads Manager and Audiences
The team uses attribution evidence in AI Ads Manager to identify ads to pause or adjust. Cometly Audiences syncs selected revenue and CRM segments to supported ad platforms as audience seeds; creative work and unsupported campaign settings remain in the ad platform.
Cometly pricing and quote requirements
Cometly costs need to be assessed against the purchasing options, billing units and usage scope below.
View official pricing detailsCore and Enterprise are quoted against monthly pageviews. The public page does not publish a per-pageview rate or a complete price schedule, so neither plan can be ranked against a numeric budget. Request a quote covering pageviews, AI credits, data connections and support.
Cometly plan scope and usage limits
The table lists Cometly purchasing options, public billing information and included capabilities to check against your requirements.
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Core | Full-funnel attribution, priced based on monthly pageviews. Included plan entitlements
| Usage-based quote |
| Enterprise | For sending attribution data into warehouses, internal systems and AI agents. Included plan entitlements
| Custom usage-based quote |
Cometly competitor workflow and pricing comparison
Cometly now emphasizes tracing advertising through sales leads to closed deals and subscription revenue. These competitors also measure marketing performance, with different approaches to ecommerce reporting and budget decisions.
| Tool | Workflow difference | Official public price reference |
|---|---|---|
| Triple Whale | Triple Whale starts from ecommerce performance: the team connects store and marketing data, then reviews advertising results alongside product performance and repeat purchasing. Cometly's current emphasis is tracing advertising through sales leads to closed deals and subscription revenue. Triple Whale is a closer fit when daily decisions combine store trading and media spend; Cometly is more closely aligned with a sales pipeline managed in a customer relationship system. | Founders Dash — $0Growth — From $129/monthPro — From $199/monthEnterprise — Custom quoteTriple Whale pricing ↗ |
| Northbeam | Northbeam focuses on media decisions: marketers inspect the advertising touchpoints before a purchase, compare results over different time windows, and model how changing the channel budget might affect revenue. Cometly focuses on connecting those marketing touches to lead, deal, and payment records. Northbeam is relevant when the main task is evaluating acquisition campaigns and planning media spend, rather than following sales opportunities through a customer relationship system. | Starter — Custom quoteProfessional — Custom quoteEnterprise — Custom quoteNorthbeam pricing ↗ |
| Rockerbox | Rockerbox lets teams answer three different budget questions: which campaigns contributed to purchases, how to distribute spending across channels, and whether advertising produced additional sales in a controlled test. Teams can start with one method and add others. Compared with Cometly's emphasis on the path from an ad to a closed deal, Rockerbox is relevant when online and offline media need to be evaluated together and attribution results checked against experiments. | Data Foundation and Analysis — Custom quoteRockerbox pricing ↗ |
| Polar Analytics | Polar Analytics combines advertising measurement with store reporting. Operators connect commerce and marketing sources, then investigate acquisition, margins, repeat purchasing, and product performance in shared reports. Cometly's current workflow centers on linking marketing to sales opportunities and revenue. Polar is a competitor when the buying task includes ecommerce advertising measurement, especially if merchandising and finance teams also need to use the resulting reports. | Analyze — From $750/monthGrow — Custom quoteScale — Custom quotePolar Analytics pricing ↗ |
Is Cometly right for your team?
Choosing Cometly depends on the workflow you need, the purchasing scope and how the alternatives below fit your requirements.
Is Cometly a fit for B2B SaaS or ecommerce?
Cometly currently presents its main use case as B2B SaaS attribution from advertising through CRM activity to closed-won revenue. A team with that sales cycle should test its CRM, payment and ad-platform connections. A Shopify brand should first confirm that the current offer supports its order and customer-data workflow.
DTC attribution alternatives: Triple Whale and Northbeam
Triple Whale, Northbeam and Rockerbox are closer candidates for a DTC attribution evaluation. Polar Analytics also addresses ecommerce reporting, while Google Analytics is a useful behavior-analytics baseline rather than an equivalent managed attribution purchase. Run the candidates against the same orders, channels and attribution questions.
Cometly buying checklist: usage and connected data
Cometly's purchase terms depend on usage and onboarding. The other candidates use different commercial measures, including GMV or media spend. Compare current quotes for the same data sources, historical range, users and implementation work instead of relying on old entry prices.
Cometly FAQs
These questions explain what Cometly does, how it is purchased and what to check when evaluating it.
What is Cometly?
Cometly is a marketing attribution platform that connects ad, CRM and revenue events.
How much does Cometly cost?
Core uses a pageview-based quote and Enterprise adds custom data delivery and governance. Confirm taxes, usage charges and current contract terms on the linked official pricing source before purchase.
Which tools integrate natively with Cometly?
The verified first-party directory lists Meta Ads, Google Ads, TikTok Ads, Shopify, HubSpot, Stripe, GoHighLevel. Each connector supports a defined data path, so check its guide before assuming every object or action is available.
Who is Cometly best for?
Cometly is best suited to performance teams that need campaign-to-revenue attribution. The practical fit still depends on data volume, team skills and the systems already in use.
What are the main Cometly alternatives?
This page compares Triple Whale, Northbeam, Rockerbox, Polar Analytics, Google Analytics. Compare their complete plan prices, workflow scope, native connections and data ownership against the same operating scenario.
What should buyers check before choosing Cometly?
Check this boundary first: tracking quality depends on correct event setup, identity matching and source coverage. Run a small production-like test and confirm export, cancellation and renewal terms before a broad rollout.
Cometly native integrations
The connections below show how Cometly works with other tools and which data or actions each connection supports.
Use the documented connector to exchange supported data or trigger the supported workflow with Meta Ads.
Cometly integrationsUse the documented connector to exchange supported data or trigger the supported workflow with Google Ads.
Cometly integrationsUse the documented connector to exchange supported data or trigger the supported workflow with TikTok Ads.
Cometly integrationsUse the documented connector to exchange supported data or trigger the supported workflow with Shopify.
Cometly integrationsUse the documented connector to exchange supported data or trigger the supported workflow with HubSpot.
Cometly integrationsUse the documented connector to exchange supported data or trigger the supported workflow with Stripe.
Cometly integrationsUse the documented connector to exchange supported data or trigger the supported workflow with GoHighLevel.
Cometly integrationsSources and references
These sources support the descriptions of Cometly features, workflows and commercial terms on this page.
- Cometly official product page
- Cometly: Official documentation
- Cometly: Official pricing
- HubSpot connection
- Help Scout connection
- Official workflow guide 1: Compare attribution views before changing the marketing plan
- Official workflow guide 2: Send selected conversion events to ad platforms
- Triple Whale pricing
- Northbeam pricing
- Rockerbox pricing
- Polar Analytics pricing
- Google Analytics pricing
- Cometly integrations
- Official feature and workflow documentation
- Triple Whale: product workflow
- Northbeam: product workflow
- Polar Analytics: product workflow
Cometly user reviews
User feedback about Cometly is grouped by source and reflects the experiences of the individual reviewers.
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