Market Research & Product Selection AI

Helium 10

Helium 10 is a seller-operations suite for Amazon, Walmart, and TikTok Shop teams that need to research demand and keywords, improve listings and ads, and monitor profit. Its core value is connecting an end-to-end seller workflow—from finding opportunities and acquiring traffic to improving operations—through data tools such as Cerebro.

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Supported Platforms
Amazon · Walmart · TikTok Shop
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Buying view: Helium 10 is a broad Amazon seller toolkit for teams that prefer product research, keyword work, listing tools, PPC automation, and profit reporting in one subscription. Its estimates are planning inputs rather than marketplace facts, and the value depends on which of the bundled tools the team will actually use.

Capabilities

Helium 10 brings product research, keyword research, listing preparation, PPC management, and profit monitoring into one seller suite. An Amazon seller can investigate opportunities with Black Box and Xray, move keyword evidence from Cerebro and Magnet into Listing Builder, manage campaigns in Adtomic, and review operating results in Profits. Sourcing checks, listing review, and campaign decisions still remain with the seller.

What problem it addresses

Amazon sellers often need product, keyword, listing, advertising, and profit data at different stages of the same operating cycle. Helium 10 keeps those jobs in one suite, so the team can reuse research instead of rebuilding the product context in separate subscriptions.

How people use it

The seller screens product ideas in Black Box and checks live marketplace estimates with Xray. Cerebro and Magnet support competitor and keyword research, while Listing Builder turns selected terms and product facts into listing content for review. Adtomic handles PPC controls and Profits brings the resulting operating data back into performance analysis.

Filter Amazon products before choosing what to investigate

The seller chooses a marketplace and sets product criteria in Helium 10 Black Box, such as category, price, estimated sales and competition indicators. The results provide candidate products to inspect more closely. Adjusting the filters changes the candidate set; it does not place an order or validate a supplier.

Filter Amazon products before choosing what to investigateThe seller chooses a marketplace and sets product criteria in Helium 10 Black Box, such as category, price, estimated sales and competition indicators. The results provide candidate products to inspect more closely. Adjusting the filters changes the candidate set; it does not place an order or validate a supplier. StartMarketplace and product criteriaApply Black Box filtersCandidate products and metricsInspect candidates and refine searchProducts for further investigationEndFilter Amazon products before choosing what to investigateThe seller chooses a marketplace and sets product criteria in Helium 10 Black Box, such as category, price, estimated sales and competition indicators. The results provide candidate products to inspect more closely. Adjusting the filters changes the candidate set; it does not place an order or validate a supplier. StartMarketplace and productcriteriaApply Black Box filtersCandidate products and metricsInspect candidates and refinesearchProducts for furtherinvestigationEnd
Use competitor keywords to draft a listing

The seller adds competitor ASINs in Helium 10 Listing Builder to research relevant keywords. The keyword results guide the listing’s title, bullets and description, which the seller writes or revises in the builder. The usable result is an edited listing draft that reflects the seller’s product facts, not an automatically verified or published Amazon listing.

Use competitor keywords to draft a listingThe seller adds competitor ASINs in Helium 10 Listing Builder to research relevant keywords. The keyword results guide the listing’s title, bullets and description, which the seller writes or revises in the builder. The usable result is an edited listing draft that reflects the seller’s product facts, not an automatically verified or published Amazon listing. StartCompetitor ASINs and product factsResearch competitor keywordsSelect relevant keywordsWrite and revise listing fieldsEdited listing draftEndUse competitor keywords to draft a listingThe seller adds competitor ASINs in Helium 10 Listing Builder to research relevant keywords. The keyword results guide the listing’s title, bullets and description, which the seller writes or revises in the builder. The usable result is an edited listing draft that reflects the seller’s product facts, not an automatically verified or published Amazon listing. StartCompetitor ASINs and productfactsResearch competitor keywordsSelect relevant keywordsWrite and revise listingfieldsEdited listing draftEnd
Launch PPC with explicit goals and automation settings

The advertiser selects products, campaign goals and a daily budget in Helium 10’s advertising tools, then launches the campaign. AI management or configured rules can adjust bids and targeting within those settings. The advertiser reviews performance and Smart Suggestions to decide which recommendations or control changes to apply.

Custom ACoS, negative-keyword and scheduling rules are configurable, not mandatory for every campaign. Suggested changes and automatically executed rules are different controls; neither guarantees improved return on ad spend.

Launch PPC with explicit goals and automation settingsThe advertiser selects products, campaign goals and a daily budget in Helium 10’s advertising tools, then launches the campaign. AI management or configured rules can adjust bids and targeting within those settings. The advertiser reviews performance and Smart Suggestions to decide which recommendations or control changes to apply. Custom ACoS, negative-keyword and scheduling rules are configurable, not mandatory for every campaign. Suggested changes and automatically executed rules are different controls; neither guarantees improved return on ad spend.StartProducts, goals and daily budgetChoose AI management or rulesLaunch advertising campaignApply configured bid and targetingcontrolsReview performance and suggestionsAdvertiser’s next control decisionsEndLaunch PPC with explicit goals and automation settingsThe advertiser selects products, campaign goals and a daily budget in Helium 10’s advertising tools, then launches the campaign. AI management or configured rules can adjust bids and targeting within those settings. The advertiser reviews performance and Smart Suggestions to decide which recommendations or control changes to apply. Custom ACoS, negative-keyword and scheduling rules are configurable, not mandatory for every campaign. Suggested changes and automatically executed rules are different controls; neither guarantees improved return on ad spend.StartProducts, goals and dailybudgetChoose AI management or rulesLaunch advertising campaignApply configured bid andtargeting controlsReview performance andsuggestionsAdvertiser’s next controldecisionsEnd

Commercial plans

Estimated from published pricing rules

Helium 10 subscription budget

Independent Vendolune budget matching based on public subscription prices; not a vendor calculator.

Checked Sep 21, 2026

Monthly subscription budget

Select the highest eligible plan within this budget. Usage needs are not assessed.

$150.00/month

Subscription scope

Helium 10

Compare Platinum and Diamond subscriptions and add the published starting prices for optional add-ons. Each add-on has one displayed starting-price label instead of a price-tier selector. Enterprise advertises a starting price, so it is excluded from exact budget ranking.

Track additional product keywords after reaching the allowance included with Platinum or Diamond.

From $19/monthStarting-price estimate; confirm the final price with Helium 10 sales.

Extend Diamond with deeper market and competitor intelligence.

From $650/monthStarting-price estimate; confirm the final price with Helium 10 sales.

Join a Diamond-only seller mastermind group for networking and collaboration.

From $99/monthStarting-price estimate; confirm the final price with Helium 10 sales.

Add paid MCP access after using Diamond's included call allowance.

From $50/monthStarting-price estimate; confirm the final price with Helium 10 sales.

Join monthly sessions for practical guidance from ecommerce experts.

From $99/monthStarting-price estimate; confirm the final price with Helium 10 sales.

Attend in-person workshops for advanced training and seller networking.

From $99/monthStarting-price estimate; confirm the final price with Helium 10 sales.

Access a members-only Facebook community for seller discussions and peer exchange.

From $99/monthStarting-price estimate; confirm the final price with Helium 10 sales.

Annual subscriptions are $1,188 and $3,348 before tax. Helium 10 publishes monthly starting prices, but no reproducible capacity tiers or annual prices, for the seven optional add-ons; selected add-ons are calculated at the published starting price in monthly mode and disabled in annual mode. Actual prices depend on usage and should be confirmed with Helium 10 sales. Managed-ad-spend and refund-service fees remain outside the total.

View official pricing details

Compare Platinum and Diamond subscriptions and add the published starting prices for optional add-ons. Each add-on has one displayed starting-price label instead of a price-tier selector. Enterprise advertises a starting price, so it is excluded from exact budget ranking.

Helium 10 plan entitlements

Compare Platinum and Diamond subscriptions and add the published starting prices for optional add-ons. Each add-on has one displayed starting-price label instead of a price-tier selector. Enterprise advertises a starting price, so it is excluded from exact budget ranking.

Plan / add-onAllowances and feature entitlements
Platinum

1 user, 2 seller accounts; 20 tracked ASINs and 3 Market Tracker markets, both lifetime limits.

Included plan entitlements
  • Amazon FBA product research
  • Amazon and Walmart product research in the Chrome extension
  • AI-assisted product launch research and ideation
  • Keyword sales data
  • Business performance dashboard
  • Profit tracking
  • Advanced brand analytics
  • SEO-friendly listing creation
  • Amazon keyword processing
  • Automated review requests
  • TikTok Shop profitability calculator
  • TikTok Shop profit reporting
  • Product opportunity finder for influencers
  • Amazon and Walmart product browsing for influencers
  • Freedom Ticket training
  • Ads Academy
  • Listing Review Insights: Amazon access and 10 TikTok uses
  • 100 competitive-keyword searches/month
  • 3 Market Tracker markets, lifetime
  • 20 My Products ASINs, lifetime
  • Amazon Influencer Finder: 10 uses
  • 50 Listing Analyzer uses/month
  • Fraud monitoring for 5 products
  • 5,000 follow-up emails
  • Inventory management: 40 SKUs
  • TikTok listing conversion: 3 SKUs lifetime
  • TikTok Influencer Finder: 250 searches/day
  • TikTok MCF fulfillment: 15 SKUs lifetime
  • TikTok Product Finder: 300 searches/day
  • TikTok Hot Videos: 300 searches/day
  • TikTok Influencer Messenger: 250 messages/month
  • 1 included user
  • 2 connected Seller Central accounts
  • Managed refund service available with a 15% fee; recoveries and fees excluded from the subscription estimate
Diamond

5 users, 10 seller accounts; 1,000 tracked ASINs and 5 Market Tracker markets, both lifetime limits.

Included plan entitlements
  • Includes the feature entitlements of Platinum. Allowances, support and other terms are specific to this tier.
  • Keyword ranking tracking
  • Insights and recommendations
  • AI advertising
  • Rules-based advertising automation
  • Keyword and bid recommendations
  • Advertising dayparting
  • AI-enhanced listing builder
  • Exit Ticket training
  • Helium AI agent for keyword, listing, advertising and operational analysis
  • Listing Review Insights included; no numeric limit stated
  • Competitive-keyword research included; no numeric limit stated
  • 5 Market Tracker markets, lifetime
  • 1,000 My Products ASINs, lifetime
  • Amazon Influencer Finder: 250 uses/day
  • 150 Listing Analyzer uses/month
  • Fraud monitoring for 200 products
  • 15,000 follow-up emails
  • Inventory management: 500 SKUs
  • TikTok listing conversion included; quota not stated
  • TikTok Influencer Finder included; quota not stated
  • TikTok MCF fulfillment included; quota not stated
  • TikTok Product Finder included; quota not stated
  • TikTok Hot Videos included; quota not stated
  • TikTok Influencer Messenger included; quota not stated
  • 5 included users
  • 10 connected Seller Central accounts
  • Managed refund service available with a 10% fee; recoveries and fees excluded from the subscription estimate
  • Managed advertising spend carries a 2% fee, excluded from the base subscription total
  • Diamond advertises up to 1,000 included MCP calls; select the paid MCP add-on to include its published starting price.
Enterprise

From $1,499/month, billed annually; a custom agreement sets the actual price and quantities.

Included plan entitlements
  • 10+ users; final number by agreement
  • 15+ seller accounts; final number by agreement
  • Up to 5,000 ASINs and expanded usage limits
  • Advertising plans for $25k–$1m monthly spend
  • Market intelligence across the Americas, Europe, Asia and the Middle East
  • Dedicated success manager, custom onboarding, weekly sessions and one-to-one coaching
  • Early feature access
Keyword Tracker (optional add-on)

Track additional product keywords after reaching the allowance included with Platinum or Diamond.

Included plan entitlements
  • Extra keyword tracking beyond the base allowance
Market Tracker 360 (optional add-on)

Extend Diamond with deeper market and competitor intelligence.

Included plan entitlements
  • Expanded market intelligence
Elite sellers group (optional add-on)

Join a Diamond-only seller mastermind group for networking and collaboration.

Included plan entitlements
  • Seller networking and collaboration
MCP (optional add-on)

Add paid MCP access after using Diamond's included call allowance.

Included plan entitlements
  • Additional paid MCP access
Monthly expert training (optional add-on)

Join monthly sessions for practical guidance from ecommerce experts.

Included plan entitlements
  • Monthly expert training access
In-person workshops (optional add-on)

Attend in-person workshops for advanced training and seller networking.

Included plan entitlements
  • In-person workshop access
Private Facebook group access (optional add-on)

Access a members-only Facebook community for seller discussions and peer exchange.

Included plan entitlements
  • Membership-exclusive community access

Comparable tools: price and workflow

ToolWorkflow differenceOfficial public price reference
Jungle Scout

Jungle Scout: Screen Amazon product opportunities with demand, competition, keyword, and pricing signals. Helium 10: Amazon seller toolkit covering product research, keywords, listings, advertising, and profit analysis.

Starter — $49/month or $348/yearGrowth Accelerator — $79/month or $588/yearBrand Owner + CI — $149/month or $1,548/yearCobalt — Custom quoteJungle Scout pricing ↗
SellerSprite (卖家精灵)

SellerSprite (卖家精灵): Product, keyword, and competitor-research platform for Amazon marketplaces worldwide. Helium 10: Amazon seller toolkit covering product research, keywords, listings, advertising, and profit analysis.

Standard — $39/monthAdvanced — $79/monthVIP — $189/monthSellerSprite (卖家精灵) pricing ↗
ZonGuru

ZonGuru: ZonGuru helps ecommerce teams research Amazon niches and products, then carry the findings into listing and seller-operations work. Helium 10: Amazon seller toolkit covering product research, keywords, listings, advertising, and profit analysis.

Researcher — $49/month or $29/month billed annuallySeller, 1–20 SKUs — $79/month or $49/month billed annuallySeller, 21–100 SKUs — $159/month or $99/month billed annuallySeller, 101–1,000 SKUs — $249/month or $159/month billed annuallyEnterprise — Custom quoteZonGuru pricing ↗
SmartScout

SmartScout: SmartScout helps ecommerce teams investigate brands, products, sellers, search terms, and opportunity signals before making a sourcing or listing decision. Helium 10: Amazon seller toolkit covering product research, keywords, listings, advertising, and profit analysis.

Basic — $49/month or $348/yearEssentials — $119/month or $1,188/yearBusiness — $299/month or $2,868/yearEnterprise — Custom quoteSmartScout pricing ↗
DataDive

DataDive: DataDive helps ecommerce teams evaluate Amazon product opportunities and turn market signals into more structured decisions about listings and launches. Helium 10: Amazon seller toolkit covering product research, keywords, listings, advertising, and profit analysis.

Standard — $39/month or $32/month billed annuallyProfessional — $99/month or $83/month billed annuallyEnterprise — Custom quoteDataDive pricing ↗

Frequently asked questions

What is Helium 10?

Helium 10 is an Amazon and Walmart seller suite for product research, keyword work, listing optimization, advertising and operations.

How much does Helium 10 cost?

Platinum is $129 monthly and Diamond is $359 monthly; annual billing lowers the effective monthly cost, while Enterprise starts at $1,499 monthly on an annual contract. Confirm taxes, usage charges and current contract terms on the linked official pricing source before purchase.

Which tools integrate natively with Helium 10?

The verified first-party directory lists Amazon Seller Central, Amazon Advertising, Walmart Marketplace, TikTok Shop. Each connector supports a defined data path, so check its guide before assuming every object or action is available.

Who is Helium 10 best for?

Helium 10 is best suited to sellers that want research, listing and operating tools in one account. The practical fit still depends on data volume, team skills and the systems already in use.

What are the main Helium 10 alternatives?

This page compares Jungle Scout, SellerSprite (卖家精灵), ZonGuru, SmartScout, DataDive. Compare their complete plan prices, workflow scope, native connections and data ownership against the same operating scenario.

What should buyers check before choosing Helium 10?

Check this boundary first: marketplace access, tracked-ASIN limits and add-ons vary by plan. Run a small production-like test and confirm export, cancellation and renewal terms before a broad rollout.

Native connections

Amazon Seller CentralHelium 10 ↔ Amazon Seller Central

Use the documented connector to exchange supported data or trigger the supported workflow with Amazon Seller Central.

Helium 10 connected accounts
Amazon AdvertisingHelium 10 ↔ Amazon Advertising

Use the documented connector to exchange supported data or trigger the supported workflow with Amazon Advertising.

Helium 10 connected accounts
Walmart MarketplaceHelium 10 ↔ Walmart Marketplace

Use the documented connector to exchange supported data or trigger the supported workflow with Walmart Marketplace.

Helium 10 connected accounts
TikTok ShopHelium 10 ↔ TikTok Shop

Use the documented connector to exchange supported data or trigger the supported workflow with TikTok Shop.

Helium 10 connected accounts
Helium 10 connected accounts

Sources

User reviews

183 reviewsChecked Sep 21, 2026

Helium 10 product reviews.

Brian S.

Review summary (our paraphrase)

Found listing and keyword work easier, but needed time to learn the interface and disliked extra charges.

Read original review
Katherine P.

Review summary (our paraphrase)

Valued keyword tracking and faster listing creation; wanted stronger Walmart analysis and integration.

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Saurabh J.

Review summary (our paraphrase)

Used research tools to identify keywords and listing gaps; found some metrics overwhelming and wanted faster performance.

Read original review
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