Nosto
Nosto is a commerce-experience platform for mid-market and enterprise teams that need to manage search, recommendations, merchandising, content, and shoppable UGC across the shopping journey. Its AI adapts product discovery based on live shopping behavior, helping operators reduce reliance on extensive manual rules while improving relevance and conversion.
Nosto is a commerce-experience platform for mid-market and enterprise teams that need to manage search, recommendations, merchandising, content, and shoppable UGC across the shopping journey. Its AI adapts product discovery based on live shopping behavior, helping operators reduce reliance on extensive manual rules while improving relevance and conversion.
Nosto is a commerce-experience platform for mid-market and enterprise teams that need to manage search, recommendations, merchandising, content, and shoppable UGC across the shopping journey.
- Views
- 0
- Uses
- 0
- Favorites
- 0
- Supported Platforms
- Shopify · Magento · BigCommerce · PrestaShop · Salesforce Commerce Cloud
Buying view: Nosto is aimed at mid-market and enterprise stores that want recommendations, search, merchandising, content personalization, experiments, and UGC in one commerce-experience platform. A useful evaluation needs reliable catalog and behavior data plus controlled tests; a vendor conversion-lift range does not prove the result for a particular store.
Capabilities
Nosto uses catalog, shopper behavior, audience, and transaction data to control what products, search results, content, popups, or shoppable UGC a visitor sees, then compares experiences with experiments and reporting. Its biggest advantage is one merchandising and personalization layer across several onsite surfaces: placements decide where an experience appears, segments decide who sees it, and rules or algorithms decide what is shown.
What problem it addresses
Commerce teams need search, recommendations, merchandising, content, experiments, and UGC to respond to the same catalog and shopper signals.
How people use it
It provides AI-powered product recommendations with behavioral targeting, intelligent site search with semantic query understanding, and dynamic content personalization across web, mobile, and email.
The merchant configures a Nosto recommendation placement, audience, filters, template and fallback behavior. At display time, visibility, placement, schedule and segment conditions must all allow the recommendation. When the primary recommendation data is insufficient, the selected fallback either fills the gaps or replaces the recommendation set before rendering.
Saving a recommendation is not enough to make it visible. Fill and Replace are configured fallback choices, not automatic error recovery or human handoff. The diagram assumes that the store’s data and frontend implementation have been connected.
After product data, the Search module and a frontend implementation are connected, Nosto interprets the shopper’s query and applies the merchant’s search rules. A configured keyword redirect can send the shopper to a chosen destination; otherwise the search displays relevant, merchandised results. The merchant uses preview and analytics to inspect and revise the experience.
Code-template and API implementations are alternative setup routes, not two shopper steps. Redirects and merchandising rules require configuration, and optional tests are not an automatic guarantee of better conversion.
The merchant creates a Nosto content campaign from an asset, template or HTML, then chooses its segment, placement and visibility schedule. Eligible visitors see the configured content. Analytics and optional tests help the merchant compare responses and decide whether to change the creative or targeting for subsequent visits.
Content personalization is independently configured from product recommendations and search. A scheduled campaign does not mean all visitors see the same asset, and revising the campaign is a merchant decision rather than an implied autonomous loop.
Commercial plans
View official pricing detailsNosto combines a platform fee with a volume-based fee determined by GMV and traffic. Selected modules, support and scalability also affect the quote, and public pricing information is insufficient to calculate the total. Product and Content Experience Cloud are modular suites, not fixed-price tiers; module AI is included, while enterprise infrastructure and SLAs depend on the agreement.
Nosto product clouds
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Product Experience Cloud | For teams purchasing product discovery and merchandising capabilities. Included plan entitlements
| Custom quote |
| Content Experience Cloud | For teams activating personalized content and shoppable customer media. Included plan entitlements
| Custom quote |
Comparable tools: price and workflow
| Tool | Workflow difference | Official public price reference |
|---|---|---|
| Algolia AI Shopping Assistant | Algolia AI Shopping Assistant: AI search, recommendation, and product-discovery platform for ecommerce sites and apps. Nosto: Commerce-personalization platform combining search, recommendations, content, and UGC. | Free — $0; 10,000 search requests, 50,000 records and 5,000 recommendation requests per monthGrow — pay as you go; 10,000 search requests included, then $0.50 per additional 1,000Grow Plus — pay as you go; 10,000 search requests included, then $1.75 per additional 1,000Elevate — custom annual pricingAlgolia pricing ↗ |
| Dynamic Yield | Dynamic Yield: Personalization, product recommendations, and controlled testing for larger ecommerce teams. Nosto: Commerce-personalization platform combining search, recommendations, content, and UGC. | Shopify app — no installation charge; a paid Dynamic Yield account is requiredDynamic Yield subscription — custom quoteDynamic Yield Shopify listing ↗ |
| Bloomreach Loomi | Bloomreach Loomi: Three official products: Autonomous Search, Conversational Shopping, and Autonomous Marketing. Nosto: Commerce-personalization platform combining search, recommendations, content, and UGC. | Autonomous Marketing — annual contract; request pricingAutonomous Search — annual contract; request pricingConversational Shopping — annual contract; request pricingBloomreach pricing ↗ |
| Rebuy | Rebuy: Shopify merchandising, cart, search, checkout, and post-purchase personalization. Nosto: Commerce-personalization platform combining search, recommendations, content, and UGC. | Rebuy Monetize — freeBuild your own plan — from $25/month for one package; final price depends on monthly order volumePlatform One — from $534/month at the published default order bandPremium Support — $499/month as a standalone add-onRebuy pricing ↗ |
| Octane AI | Octane AI: Shopify product quizzes and AI shopping guidance powered by zero-party data. Nosto: Commerce-personalization platform combining search, recommendations, content, and UGC. | Basic — from $50/month for 400 credits; annual billing from $43/month equivalentPlus — from $200/month for 2,200 credits; annual billing from $170/month equivalentEnterprise — from $500/month for 7,250 credits; annual billing from $425/month equivalentUnlimited — from $2,000/month for 24,000 engagements; annual billing from $1,700/month equivalentOctane AI pricing ↗ |
Frequently asked questions
What is Nosto?
Nosto is an ecommerce experience platform for site search, category merchandising, product recommendations, personalization and user-generated content. A merchant connects store data, sets rules and placements, then uses Nosto to tailor product discovery for different shoppers.
How much does Nosto cost?
Nosto does not publish a single self-service price for the full platform. The final quote depends on the products selected, store traffic and implementation scope, so buyers should request a proposal and confirm whether onboarding or usage charges apply.
Does Nosto work with Shopify and Shopify Plus?
Yes. Nosto documents Shopify and Shopify Plus integrations that use catalog and shopper-event data for search, merchandising and personalization. The store still needs to configure placements, rules and consent handling for its own storefront.
What ecommerce work can Nosto handle?
Teams can use Nosto to tune site search, sort category pages, place personalized recommendations, target onsite content and connect review content to product discovery. Which jobs are available depends on the purchased Nosto products and the store platform.
How does Nosto personalize a storefront?
Nosto combines catalog information with shopper behavior and merchant-defined rules to choose search results, recommendations or content for a visit. Merchants should review data collection, consent and fallback rules before launching personalized experiences.
Which tools integrate natively with Nosto?
Documented connections include Shopify, Klaviyo, Attentive, Omnisend and review platforms such as Yotpo, Stamped.io, Judge.me and Okendo. Each connector transfers a defined set of data, so teams should check the linked integration guide before assuming every field or action is supported.
What are common Nosto alternatives?
Algolia focuses on programmable search infrastructure. Dynamic Yield and Bloomreach cover broader personalization suites, while Rebuy and Octane AI focus on Shopify revenue workflows and guided product discovery. Compare implementation effort, traffic-based pricing and the exact merchandising controls your team needs.
Native connections
Sync catalog and shopper events so Nosto can power search, merchandising and personalization in the storefront.
Nosto Shopify integrationsSend Nosto segments and product recommendations into eligible Klaviyo messaging workflows.
Nosto for KlaviyoUse Nosto customer segments and product data in personalized mobile messaging journeys.
Nosto for AttentivePass Nosto recommendations and behavioral context into supported Omnisend campaigns.
Nosto integration guidesBring supported ratings and review data into Nosto product-discovery experiences.
Nosto Shopify integrationsBring supported ratings and review data into Nosto product-discovery experiences.
Nosto Shopify integrationsBring supported ratings and review data into Nosto product-discovery experiences.
Nosto Shopify integrationsBring supported ratings and review data into Nosto product-discovery experiences.
Nosto Shopify integrationsSources
- Nosto official product page
- Shopify App Store product-scoped review collection
- Capterra product-scoped review collection
- Nosto recommendation workflow
- Nosto search implementation
- Official pricing and purchasing conditions
- Omnisend connection
- Official workflow guide 1: Route a search to ranked results or a configured destination
- Official workflow guide 2: Prepare targeted content and check its results
- Algolia pricing
- Dynamic Yield Shopify listing
- Bloomreach pricing
- Rebuy pricing
- Octane AI pricing
- Nosto Shopify integrations
- Nosto for Klaviyo
- Nosto for Attentive
- Nosto integration guides
User reviews
61 reviewsChecked Sep 20, 2026
Reviews of the Nosto Shopify app. Complete public records already captured on this page remain available as review cards.
Great app and excellent personalized customer support! We have been able to build successful personalized recommendations on site and the possibilities of additional build outs for increased rev are endless.
Nosto is a robust platform which tons of features and opportunity to get really granular with how you merchandise your business. We've had amazing CSMs to help along the way and strategize with us!
235 reviewsChecked Sep 20, 2026
Reviews of the Nosto product; current count verified, with no stable individual-review links captured for cards.
Individual reviews cannot be linked here. Open the original platform to read them.
More reviews on G24 reviewsChecked Sep 20, 2026
Reviews on the exact Nosto product profile; count-only tab.
Individual reviews cannot be linked here. Open the original platform to read them.
More reviews on CapterraNosto
Content checked:
I have been working with Nosto for the last two years and continue to appreciate their partnership. Marcia, my CSM, is extremely hardworking, patient, and is always bringing new ideas to the table.