Perpetua
Perpetua is a retail-media advertising platform for brands and agencies that need to manage marketplace campaigns, bids, budgets, and performance from one operating workflow. It specializes in retail-media execution, which differs operationally from working in a standard brand advertising dashboard.
Perpetua is a retail-media advertising platform for brands and agencies that need to manage marketplace campaigns, bids, budgets, and performance from one operating workflow. It specializes in retail-media execution, which differs operationally from working in a standard brand advertising dashboard.
Perpetua is a retail-media advertising platform for brands and agencies that need to manage marketplace campaigns, bids, budgets, and performance from one operating workflow.
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- Supported Platforms
- Amazon · Walmart · Instacart · Target
Buying view: It specializes in retail-media execution, which differs operationally from working in a standard brand advertising dashboard. Automation can change bid or campaign behavior. Define budget ceilings, ownership, and change-review rules before connecting any advertising account.
Capabilities
Perpetua supports retail-media campaign management, bid optimization and keyword harvesting. Advertisers supply products, budgets and efficiency goals, then use performance, profitability and available competitive reporting to revise the controls that guide automation.
What problem it addresses
Marketplace advertisers need to create, adjust, and measure retail-media campaigns across supported ad environments with explicit budget controls.
How people use it
Advertisers choose products, targeting, budget and efficiency goals for supported campaign formats. Perpetua handles bid optimization and keyword harvesting, while the team checks reporting and adjusts the business targets.
For Sponsored Products, the advertiser selects products, targeting, budget and target ACoS, then launches the goal. Perpetua adjusts bids and gathers keyword evidence. The team reviews performance and available hourly or competitive insights, then revises the goal controls; other supported advertising formats have their own setup.
Manual and automatically harvested targets are configuration choices, not mandatory separate campaigns. Changes made directly in Seller Central can be overwritten by Perpetua’s management, so the operator should use the intended control surface. A target ACoS is a goal, not a promised result.
An eligible registered brand opens the appropriate advertising tab. For Sponsored Brands Product Collection, it supplies targeting, budget, target ACoS, products, a destination, creative and keywords. For Sponsored Display, it chooses products and segments, then sets each segment’s target ACoS, budget and any custom targets. The advertiser launches the goal and checks it in the dashboard. These are separate setup routes, and Amazon eligibility and creative requirements still apply. Existing Sponsored Brands creative is edited in Amazon’s advertising console.
What each module does and its role
Retail-media advertising
Advertisers connect a supported retail-media account and choose the products and advertising goal to manage. Perpetua uses the configured targets to optimize bids and harvest keywords; the team remains responsible for the products, budget and commercial objective.
Marketplace campaign management
Advertisers manage supported Sponsored Products, Sponsored Brands and Sponsored Display campaigns through the appropriate setup. Campaign formats have different targeting and creative requirements, so advertisers do not need to run these campaigns consecutively for every product.
Advertising measurement
Performance and profitability reports connect spend with advertising results. Where enabled, hourly reporting, share of voice, organic rank and competitor search-term insights help the advertiser review targets and adjust the next round of investment.
Budget and bid controls
Operators set account budgets, campaign constraints, target efficiency or growth objectives, and other available guardrails before automation changes bids and allocation. Reporting lets the team see where spend moved and tighten the controls when the commercial result differs from the goal.
Commercial plans
View official pricing detailsEssentials is listed at $695/month for up to $10,000 in monthly ad spend. Growth adds an unpublished percentage of ad spend, and Premium is custom-priced. Ad spend itself is separate from software fees. Because the public page does not resolve the full purchasing terms or Growth percentage, these are price references, not guaranteed all-in budget matches.
Perpetua plans and service scope
| Product or sales surface | Scope | Public price and status |
|---|---|---|
| Essentials | Up to $10,000 in monthly ad spend; ad spend is separate. Included plan entitlements
| $695/month |
| Growth | Above $10,000 in monthly ad spend; the percentage fee is not public. Included plan entitlements
| $695/month + a percentage of ad spend |
| Premium | Above $500,000 in monthly ad spend; scope by agreement. Included plan entitlements
| Custom quote |
Comparable tools: price and workflow
| Tool | Workflow difference | Official public price reference |
|---|---|---|
| Pacvue | Pacvue's core scope is analysis, bidding, budget control, and marketplace advertising operations for Amazon or retail-media campaigns. Verify supported retailers, account permissions, service versus software scope, data freshness, spend controls, and contract terms. | Commerce acceleration platform — Custom quotePacvue pricing ↗ |
| Marketplace Ad Pros | Marketplace Ad Pros' core scope is analysis, bidding, budget control, and marketplace advertising operations for Amazon or retail-media campaigns. Verify supported retailers, account permissions, service versus software scope, data freshness, spend controls, and contract terms. | Managed ads — $10/week plus ad spendMarketplace Ad Pros pricing ↗ |
| Helium 10 | The primary need is Amazon niche, keyword, product, competitor, or listing research before sourcing or launch. Treat estimates as research input, then validate demand, cost, policy, and margin with current first-party or supplier evidence. | Platinum — $129/month or $1,188/yearDiamond — $359/month or $3,348/yearEnterprise — From $1,499/month billed annuallyHelium 10 pricing ↗ |
| Google Performance Max | The team primarily wants automation inside a major ad platform rather than a retailer-specific media operating layer. Platform automation can reduce manual controls; verify conversion quality, creative inputs, reporting transparency, and budget guardrails. | Campaign access — No separate subscription fee; media spend is separateGoogle Performance Max pricing ↗ |
| Meta Advantage+ | The team primarily wants automation inside a major ad platform rather than a retailer-specific media operating layer. Platform automation can reduce manual controls; verify conversion quality, creative inputs, reporting transparency, and budget guardrails. | Campaign access — No separate subscription fee; media spend is separateMeta Advantage+ pricing ↗ |
Frequently asked questions
What is Perpetua?
Perpetua is an ecommerce advertising platform for retail media marketplaces.
How much does Perpetua cost?
pricing varies by marketplace, ad spend and managed or self-service scope. Confirm taxes, usage charges and current contract terms on the linked official pricing source before purchase.
Which tools integrate natively with Perpetua?
The verified first-party directory lists Amazon Ads, Walmart Connect, Instacart Ads, Target Roundel, Google Ads. Each connector supports a defined data path, so check its guide before assuming every object or action is available.
Who is Perpetua best for?
Perpetua is best suited to brands managing sponsored advertising across Amazon and other retail media networks. The practical fit still depends on data volume, team skills and the systems already in use.
What are the main Perpetua alternatives?
This page compares Pacvue, Marketplace Ad Pros, Helium 10, Google Performance Max, Meta Advantage+. Compare their complete plan prices, workflow scope, native connections and data ownership against the same operating scenario.
What should buyers check before choosing Perpetua?
Check this boundary first: platform fees do not include media spend and supported ad products vary by marketplace. Run a small production-like test and confirm export, cancellation and renewal terms before a broad rollout.
Native connections
Use the documented connector to exchange supported data or trigger the supported workflow with Amazon Ads.
Perpetua supported marketplacesUse the documented connector to exchange supported data or trigger the supported workflow with Walmart Connect.
Perpetua supported marketplacesUse the documented connector to exchange supported data or trigger the supported workflow with Instacart Ads.
Perpetua supported marketplacesUse the documented connector to exchange supported data or trigger the supported workflow with Target Roundel.
Perpetua supported marketplacesUse the documented connector to exchange supported data or trigger the supported workflow with Google Ads.
Perpetua supported marketplacesSources
- Perpetua official product page
- Perpetua retail-media optimization product page
- Perpetua support center
- Official pricing and purchasing conditions
- Amazon Advertising connection
- Official workflow guide 1: Launch a Sponsored Products goal and adjust its controls
- Official workflow guide 2: Launch a Sponsored Products goal and adjust its controls
- Official workflow guide 3: Launch a Sponsored Products goal and adjust its controls
- Pacvue pricing
- Marketplace Ad Pros pricing
- Helium 10 pricing
- Google Performance Max pricing
- Meta Advantage+ pricing
- Official feature and workflow documentation
- Official feature and workflow documentation
User reviews
13 reviewsChecked Sep 21, 2026
Perpetua reviews; summaries cover the overall-experience answer.
Review summary (our paraphrase)
Review summary (our paraphrase)
Reported disputed charges after ending service, alongside dissatisfaction with support and unmet DSP needs.
Read original reviewReview summary (our paraphrase)
Valued automated advertising budgets and keyword bidding for ecommerce marketplaces.
Read original review78 reviewsChecked Sep 20, 2026
Count for the exact named product; open the collection to read current individual reviews.
Individual reviews cannot be linked here. Open the original platform to read them.
More reviews on G2Perpetua
Content checked:
Praised the account contact for responding quickly to questions.
Read original review